Friday, 21 January 2011

Richmond Gardens Shopping Centre, Bournemouth

Signcraft was appointed to re-brand Dalkeith Arcade, a medium sized retail centre in the heart of Bournemouth. Home to Wilkinson, Lidl, Peacocks and others, the area is now the Richmond Gardens Shopping Centre.

Previously, the centre was unattractive and dated - our job was to create a brand identity to revitalise the building and implement it in three stages.

Starting with the interior, our new banners are on display; we have transformed the ground and first floor malls with high energy and very effective signage, working with Emma Hunt Design who created the identity.

The second phase was to create and install an effective way-finding system from the local authority's Richmond Gardens multi storey car park that is annexed to the shopping centre, to encourage people to visit the stores. The main brief here was to concentrate footfall from the parking area into the malls; working in tandem with the local authority we have signed the car
park with bright easy to follow signage that promotes the new name and logo.

The on-going final phase is the external signage, here again we are regenerating the old signage, using the new name and image in a most effective manner to raise the street appeal and general awareness of the centre.

Signage is a powerful medium for information, messages and creating a specific environment. Signcraft is experienced in helping clients deliver. Visit our website or give us a call to discuss your signs and signage.
01895 442768/ 441740/ 445127