Client Case Study: BNP Paribas Real Estate Signage

When the BNP Paribas group re-branded from Atisreal to BNP Paribas Real Estate, Signcraft was selected change the existing marketing signage to reflect BNP Paribas Real Estate’s new corporate identity.

This was a sizeable job with over 900 sites throughout the UK!

It was the first major task to test our newest flat-bed digital printer which was crucial to maintaining their brand integrity, ensuring consistent colour and image fidelity - all in a very short time frame.

The project was managed by our senior team of dedicated production and installation personnel. This team is at your disposal. Contact us now, on 01895 442768.

Latest News from Signcraft's MD, Bob Colwell.

"We are pleased to announce that Bill Whitenstall has joined our marketing team; with Bill’s experience and good standing within the workplace, he has rapidly made ground in breaking into new markets for us.

Our new website is scheduled to be launched in September and will hopefully be well received by our existing clients as well as any future contacts, our aim is to present a more accurate profile of the company and make it easier to navigate.

We are currently in the process of changing our fleet of vans; staying with Mercedes was a simple choice as the vehicles are superb quality and our staff are extremely pleased to have vehicles that are a pleasure to drive.

The fleet is being branded with our new logo, which has been developed from the old one and will also feature on the new website, all of which has been designed by Paul Browne of Oracle Advertising.

New printing technology is next on our list; we are in negotiations with two primary suppliers with regard to placing a high performance flat bed printer to up-grade our existing print equipment; this will both improve our print quality and speed up our output, this industry is moving a quite a pace and with the up-turn in the market we hope to be well placed to service it."

Bob Colwell,

www.signcraft.co.uk

Signcraft for Cast Metal Signs

A while back we were commissioned to produce a set of reproduction Victorian road signs for a large cemetery in North London. This involved retrieving one of the old cast iron signs and having new casts made of the supporting legs and a pattern for the style of sign plate.

The individual road names were all created as masters and moulded in sand for the casting process, all very similar to the original process dating back many years, with the exception that the metal we used was a modern alloy and not cast iron.

Since then, we were commissioned to replicate a beautiful cast iron sign which was part of a pair that had been vandalised, which we did in a similar fashion.

The face of the text on all of these signs were hand painted and required a steady hand and a fine sable brush, creating a beautiful hand finished effect.

It was quite nice to break away from modern technology and appreciate the old skills which have really never been bettered, even with modern profile routeing, the finish and feel of the sign could not be replicated entirely.

Commercial Property Boards

Signcraft provides a complete sign and signage service for Commercial Property Agents, Chartered Surveyors and Property Management Companies throughout the UK.

A standard, all inclusive service for Commercial Property Boards, For Sale / To Let notice boards covers free site surveys / meetings and a basic design service.

We also specify, build and install a wide variety of development boards and development signage, carrying out site inspections to assess the best possible presentation of your sign and ensuring that all health and safety issues are met.

Additionally, Signcraft offers a service to obtain planning permission for clients' Development signage, Estate signage, Advertising hoardings and other signage needs.

Plus +++ Signcraft customers have the facility to place orders on-line and to receive emailed photographic confirmation of board installations.

A good month for Signcraft

"We have re-organised the management structure at Signcraft, Tim Dance has now left the company and Jason Hunt has taken his role. Jason has been with the company since the early nineties and has a wealth of knowledge and experience; he brings great management skills and a bright personality into the office. Jason will be working along-side me with a fairly broad brief including technical sales and overall production management.

"We have also promoted Anthony Talbot, our long standing fixing manager, to shadow Tony White in the commercial agency and development board division. Anthony is very experienced and has worked his way from the workshop floor as a school leaver to a trusted and influential managerial role; he will be organising the staff and production for one of our busiest departments. Anthony has a great rapport with many of our clients and is a true Company man with great pride and enthusiasm in everything he does.

"We have recruited a new member to our architectural fixing team: Gary Newton has joined us - he has a great pedigree within the industry and we are very pleased to have him aboard. Gary has relocated to London from Lancashire, which strangely brings me to the issue of local recruitment.

"We have other vacancies, locally advertised, to increase our staffing levels as we find ourselves moving out of recession.

"We have recently taken delivery of the first of our replacement vans, staying with Mercedes has given us stability at a cost but we feel that value for money in the current market place is important. Also, Mercedes has increased the fuel efficiency of the latest models and as there would appear to be no quarter from the government of fuel tax, this become more important than ever.

"We are in the process of having a new website created to enhance our marketing strategy, which in turn will lead to a refreshing of the company logo, which is perfect timing with the new vans coming on stream, so watch this space!"

Robert Colwell, Managing Director

Manifestation Graphics on Glass, Windows, Doors ...

Specialist vinyl graphics for glass are referred to as Manifestation Graphics. They provide a flexible, low cost alternative to traditional acid etching or sand blasting large areas of glass, such as shop windows.

The effect can be amazing! Signcraft can create bespoke original manifestation graphic designs for glass doors, windows, partitions and glazed walling, internally and externally - including full colour graphics.

Commercially, manifestation graphics are used to comply with legal requirements but with a little imagination, designs can include company logo or promotional images on glass, wherever there is an opportunity.

Computer generated window graphic designs are plotter-cut on specialist in-house equipment and may be applied to rigid clear acrylic panels and mirrors as well as glass.

Visit Signcraft for all your commercial graphics needs.

Call 01895 442768 / 01895 441740 / 01895 445127 or email Bob or Tony for further details.

Vehicle Graphics - Advertising On The Move!

Signcraft graphics can be applied to just about anything.

For example, our vehicle graphics can be seen on white lorries, silver vans and black minis - plus everything in between and beyond!

And, while some of our customers have used our services just for their vehicles, many have contracted us to deliver a complete project.

We often work on projects that begin with a design which is then developed into signage for building fascias, window graphics, internal office signage & wall art, advertising posters, various displays and, of course, vehicle livery - the mobile advertisement.

We understand the importance of your livery to create a positive image and we are highly capable of helping you to design and apply your graphics.

Signcraft have been appointed as the main provider of vehicle graphics for Mercedes vans and trucks in the Heathrow area, which reflects the level of quality we are able to provide.

We understand the importance of your livery to create a positive image and we are highly capable of helping you to design and apply your graphics.

Signcraft have been appointed as the main provider of vehicle graphics for Mercedes vans and trucks in the Heathrow area, which reflects the level of quality we are able to provide.

Trust Signcraft to convey your mobile message to the world.

Telephone 01895 442768 / 441740 / 445127 www.signcraft.co.uk