Wednesday, 9 February 2011

Tetley's Cup of Tea

TATA Global Beverages has acquired Tetley GB, one of our long standing clients; Signcraft has assisted Tetley through two corporate identity changes and the re-signing of their depots on a nationwide basis.

The Tetley Tea Gang
Our recent brief from TATA was to fulfil a project at their UK head office, by designing and implementing a variety of digital wall coverings and canvas wall art. The staff were consulted and had an opportunity to select their designs. Emma Hunt Design was retained to intemperate and co-ordinate this and the results have been quite amazing.

The company’s international directional themes were used as a basis for decorating common areas such as stairwells and walk ways, whereas the individual departments were allowed to lift the general mood of their floors with designs that they felt suited their functionality.

Tetley is part of TATA Global Beverages
Signcraft is now engaged in re-signing the exterior of the building in order to present a positive brand message as well as assisting people to negotiate the complex.

We have a number of case studies on our website www.signcraft.co.uk